What Is Marketing?
Most people can’t answer this question. And if they can answer it, it’s usually not the right answer.
What Marketing Can and Can’t Do
The common mistake people make, even many marketers, is that they try to get marketing to do what it’s not able to do. And in the process is that they miss out on the amazing power that it actually possesses.
The Essential Steps to All Effective Marketing
The steps that must be used to harness any effective marketing channel
The Secret Key
What If I Could unlock the true power of marketing for you?
I bet that you’re like most people and you don’t really understand what marketing really is and its true ability (even if you think you do what it is). In fact, some of you have such a misunderstanding of marketing that you might think you don’t even like or need marketing. When you really understand what it is some of you will realize that you’ve been using it and you didn’t even realize it. In fact, it’ll help you to use it more effectively than you ever have.
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What You’ll Learn in This Course
I can’t share all that you will learn in this course here, but here are some of the key concepts you’ll discover…
My Definition of Marketing
The 9 Steps to All Effective Marketing
The Foundation of All Effective Marketing
The Only Three Ways a Business Can Make Money
A Different Way to Think of Email Marketing
How Even the Most Uncreative Person Can Come Up with Some Great Marketing Ideas.
How to Harness the Power of Content Marketing
The Overlooked, Real Power of Social Media Marketing
6 Types of Marketing Funnels You Should Be Using
My story
After Studying Marketing Since 1999 a Random Book (Not Even About Marketing) Gave Me a New Understanding
With this new understanding in mind, when I learned that I was teaching a marketing class for UC Berkeley Extension, I began to put together a couse with this understanding as the foundation that the whole couse was built on.
Read more about usMy philosophy
How You Define Something Changes Everything
How define something changes how you see that thing, understand that thing, interact with that thing, and benefit from that thing (or miss out on its benefits). How you define something changes everything! The definition I’ve created to explain marketing will give you a new understanding and advantage that many marketers and businesses don’t have.
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Testimonials
Here’s what some of my previous students who learned this info had to say:
“I took an ‘Intro to Marketing’ class with Scott Aughtmon at UC Berkeley Extension and found that it was very helpful and practical. In fact, when I went to job interview and was asked about my definition of marketing I was able to give the crisp, unique definition I learned in class. And after explaining it further, my interviewer was pleased and smiled back in agreement…”
Name withheld by request
Fromer Student
“I have never been involved in marketing before, but I took an ‘Intro to Marketing’ class with Scott Aughtmon at UC Berkeley Extension in Belmont and I really enjoyed it. I not only enjoyed Scott’s speaking style, materials, and quizzes, but it was really helpful for me to put together the required marketing plan for the class. It really helped me to be able to consolidate what I learned in the class. And the suggestions and feedback that Scott gave me while I was putting together my plan was like magic and worked great for me!”
Ken Imai
Sr. Marketing Manager at Renesas Electronics America Inc.
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Sign-up right now to take my 10-class course and you’ll get a whole new, powerful understandig of marketing.
START NOWYour Instructor
Scott Aughtmon
Marketing Instructor
Scott is the author of the book 51 Content Marketing Hacks, which was nominated for Small Business Trends 2016 “Small Business Book Awards.” He is a regular contributor to ContentMarketingInstitute.com. He is also the person behind the popular infographic “21 Types of Content We Crave.” He is a marketing instructor for UC Berkeley Extension in Belmont, CA. And he is a business strategist, consultant, content creation specialist, and speaker. He’s been studying effective marketing and business methods (both online and offline) since 1999.
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